CET Color

A new shade of website for a digital printer manufacturer

CET color website on an iMac

CET Color is a leading provider of digital printers. With an outdated website that no longer lived up to its cutting-edge product line, the company came to Trajectory for something entirely new.

CET Color mobile website on an iPhone

Designed for now — and later

The CET Color team had a strong idea of what they wanted from a design perspective. They envisioned bold, branded colors and a timeless, minimalist interface. We took their notes on board and delivered just that, evolving their brand and website to a tastefully colorful, clean look.

Website on a MacBook

Positioned for the right customers

Facing several big-name competitors with much larger marketing budgets, CET Color needed a strong and distinctive message. We helped them define their edge and craft it into copy that spoke directly to the mindset of their ideal customers.

Lead generating website on a tablet

Optimized for leads

To improve the number of prospective customers contacting the company through CETColor.com, we optimized each page for search. We also implemented a bold call to action on each page, driving to a sleek and simple contact form.

CET Color website on an iMac

Ready for the future

The new CETColor.com is ready for whatever tomorrow throws at it. Built on Craft CMS, the site is equipped with high security, fast loading speeds, and Google analytics to track performance. The CET Color team can also update their product lineup and make other changes with ease.

CET Color

“Trajectory provided us with a stellar website redesign experience. The whole team was professional, communicated clearly, and was super well organized. They made our website redesign as painless as it could possibly be. I would definitely use them again and recommend them to others.”

Jordan Langland
Jordan Langland

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